SB Work Placement 2017

Week 13 Day 4 of Work Experience at LIT   Article: Title: "Machine Learning, what impact will it have on marketing?" Author: Dan Hughes.   Main Points: 97% of leaders believe that the future of marketing will consist of "savvy marketers working in collaboration with machine learning-based automation entities." About "finding pieces of predictive knowledge in the waves of structured and unstructured data and leveraging them to your advantage." Machine Learning can help with a  present and future marketing world requirement which is, "an ability to respond quickly and accurately to shift's in customer behaviour." Where it is used today: healthcare; fraud e.g. PayPal. 90% of the world's data was generated in the last two years alone. The ability of businesses to visualize certain relationships in data is helpful in decisions making processes and builds confidence. This next is a quotation about Machine Learning:  Co...

 Week 13 Day 3 of Work Experience at LIT Lynda.com Adobe Illustrator video tutorials: Chapter 3 completed. Working on Chapter 4. Up to Chapter 4 has been about working with various setting types. The drawing starts in Chapter 4. Search Engine Watch Article: Title: "What is Google Stamp and what will it mean for marketers?" Author: Clark Boyd. Main points: Product Name: Google Stamp. Main functions: a publishing platform that allows brands to tell stories in a new way that is also optimized for mobile. Its place in the market: rival to Snapchat Discover. Businesses that will benefit: Publishers and Advertising Professionals and their Companies. Its place in Google: will be integrated into Google's core services. Origin of its name: "St" from the word "stories" and the acronym "AMP", from the Google-led "Accelerated Mobile Pages". Camtasia Video: Postponed for today, now awaiting its new schedule de...

Week 13 Day 2 of Work Experience at LIT Adobe Design Applications: On viewing the Adobe Illustrator and Adobe Photoshop applications, I have found Adobe Illustrator to have a greater amount of functioning for design. Here, there are all the tools for text and image idea development. This both in artistic and technical skill. Hence, this will be my main focus moving forward.  I have quite a good knowledge in using Illustrator and am furthering knowledge. Today I did some revision and learned some useful techniques through  tutorials on Artboards, dimensions and layouts setting the scene for Illustrator designs.  LIT Drawings: I took some photographs of LIT, for sketches I will draw and color with water-colour pencils. Plan for tomorrow: Camtasia video recording of "Password Self-Service" is scheduled for tomorrow. Adobe Illustrator tutorials. Other work that is required.

Week 13 Day 1 of Work Experience at LIT Adobe: Working on Adobe Photoshop and Adobe Illustrator online tutorials. SEO Article from WP Engine's post: Article Title: New Content Performance Features: Traffic Source and Secondary Metrics Help Improve Content Strategy. Author: Akiko Nagamine. This article is about optimisation of content for audience visits. This involves: intuition and a solid digital content strategy with good analytics. Using these tools a developer can observe where a site is failing or/and succeeding and making improvements in iterations and in an Agile Development way, to make it more productive. In more detail, this involves looking at "Traffic Sources" in the Analytics. Categories to look at are: Organic; Referrals; Direct; as primary metrics. As secondary metrics, the developer can compare different Google Analytics metrics side by side within a "Content Performance Report View." For example, a website may be getting a l...

Week 12 Day 5 of Work Experience at LIT Adobe Photoshop: Working on Adobe Photoshop Lynda.com tutorials. Camtasia Video: Got training on and working on script for "Password Self-Service." Script draft drawn up for Monday.

Week 12 Day 4 Work Experience at LIT Adobe Photoshop: I worked on: Adobe Photoshop for Photographers; and Adobe Photoshop Advanced with Deke McCelland. Here I am learning about merging images to a single frame through creating clipping masks. Also, use of "Colour Range" that is replacing the "Magic Wand" tool, and working with layers. _________________________________________________________________________ Latest Trends in Web Design: Studying latest trends in Web Design. These next are some of my favorites mostly from Pinterest. They are a clean clear minimalist design with clever use of geometry to create real-estate layouts for and to enhance and the meaning of and communication of content. Saved to my Pinterest board: sineadb. ___________________________________________________________ _________________________________________________________ _____________________________________________________________________ ___________...