Week 13: Day 4 of Work Experience at LIT

Week 13
Day 4 of Work Experience at LIT

 

Article:
Title: "Machine Learning, what impact will it have on marketing?"
Author: Dan Hughes.

 

Main Points:

• 97% of leaders believe that the future of marketing will consist of "savvy marketers working in collaboration with machine learning-based automation entities."
• About "finding pieces of predictive knowledge in the waves of structured and unstructured data and leveraging them to your advantage."
• Machine Learning can help with a  present and future marketing world requirement which is, "an ability to respond quickly and accurately to shift's in customer behaviour."
• Where it is used today: healthcare; fraud e.g. PayPal.
• 90% of the world's data was generated in the last two years alone.
• The ability of businesses to visualize certain relationships in data is helpful in decisions making processes and builds confidence.

This next is a quotation about Machine Learning:



Content Management and Analysis:
This is for the trio of:

• encouraging brand loyalty.
• drive engagement.
• forge long-lasting relationships.

and the method for these is by "sparking meaningful conversations" with the target customer base.

 

Case Study:
Pinterest:
Processes 150 million image searches each month. Using Machine Learning, it helps source personalised content that is a match or similar to existing pins of users.

 

Future Improvements:
Making it more user-friendly for greater insights and productivity. At present the visualization tools are only effective if the user can interpret the underlying data. Improvements would be: automated visualization platforms and widgets that would be arranged and interpreted through Machine Learning.

 

 

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Adobe Illustrator Tutorials:
Working on Chapter 4.

 

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Job Preparation:
Working on Questions and Answers typical to job interview types.
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Article:
This is a LinkedIn article about the "Pendulum Summit", which will be held at the Convention Centre in Dublin on January 10th 2018. "It is a transformational event where leading inspirational minds from all industries and professions gather to simulate game-changing and visionary thinking."

 

Pendulum's Five Areas for Success are:

• Self-empowerment.
• Authentic Relationships.
• Leadership and Team Performance.
• Business Excellence.
• Professional and Wealth Elevation.

There are speakers and masterclasses been held to represent these areas.

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 Adobe Illustrator Tutorials:

Chapter 4 finished today.
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